Marketing Essay Example | Topics and Well Written Essays - 500 words - 31

Marketing - Essay Example it depends upon the demand of the Boeing’s consumers. In order to be successful, Boeing therefore need to be active in its marketing efforts to focus and target those customers which Boeing believed will be able to generate the demand for more air travel etc. The trick is that the Boeing must stick to the personal selling of its products since these products are expensive and simply out of the reach of the ordinary consumers therefore what is important for Boeing is to engage itself into personal selling. 1) For successfully marketing this product, Boeing first needs to determine and assess its present customer base. It must first clearly define who its customers are and who are the potential customers who can be interested in buying the product. 5) Advertise the product to its target customer base of existing customers. Since this product have very excellent features and have multi-purpose use therefore there will certainly be acceptance of the product in the market. 6) Boeing needs to highlight the features of this product. Since this is a multipurpose product with many unique and excellent features therefore Boeing must stress on highlighting its features and perceived utility it can provide to its users. 7) Since the customer base is clearly defined therefore Boeing must first target its existing customer base. In order to market the product to the existing customers, Boeing need to engage itself into various techniques ranging from personal selling to arranging demos and other promotional activities. 8) Since this is a very specialized product therefore it is very important that the Boeing need to engage itself into extensive personal selling efforts. These personal selling efforts need to be directed first at the existing customer base of the Boeing and then it may be redirected to potentially new

Data Assignment Example | Topics and Well Written Essays - 250 words

Data - Assignment Example Other career specialties the school is developing include environmental education, disciplinary literacy, fine arts, and personal financial literacy education. The School Progress Index (SPI) is developed to evaluate the school’s achievements, growth, and gap reduction between elementary and middle schools as well as determine the college and career readiness for high school. The index (SPI) for the grades 3 – 12 is 0.9772 in 2012. The school improvement is measured using the accountability system whereby the school’s compliance to the set goals and objectives are continuously monitored over time. In order to ensure improvements, the school encourages teamwork, sets, clear and measurable goals, and regularly collects and analyzes the performance data in order to monitor progress over time. Annual measurable objectives are those objectives that can be quantified over time. They include objectives set to improve examinations results, school entry, and the number of students excelling from the school annually (Chin, 2007). There are disparities in the performance between subgroups as noted in the analysis with the FARMS indicating advanced performance, the Hispanics/ Latinos showing proficient performance and the rest falling under the basic performance category. According to the observations, the school should focus much on the groups that perform below the proficient level. I would, however, spend my money on the groups that performed below the proficiency level in order to alleviate their performance. This will be in demand to improve the performance of the entire school without living the majority behind. In conclusion, Maryland High School has established a firm and focused strategies to be used in monitoring and improving the performance of her students. A great variety of students has been motivated and harnessed to develop career opportunities in the

Coca Cola The Company | Commerce Essay

Coca Cola The Company | Commerce Essay Organizations do not simply appears on their own, It requires proper planning and formal structure to ensure that organization will perform as expected. It is a social system formed by likeminded people, to achieve stated objectives or common goals of participants. Organizational design deals with factors and issues that should be considered, rules and processes that must be implemented. A successful organizational design helps to develop, implement and maintain effective organizational process, (Allan S.Gutterman). Organizational design is more than just defining the formal structure of organization. (Allan S.Gutterman).it also includes management decision making process, values, policies, mission, vision, goals and purposes for which organization exists. Thus it requires creativity and careful planning to design structure of an organization. This creativity has led the organizational design to organizational architecture. Coca cola the company: http://jobs.paktutorial.com/wp-content/uploads/2012/05/Coca-Cola.gif Coca cola is a beverage company. It is manufacturer, distributor, and marketer for non-alcohol beverages and syrups. The coca cola company is truly global firm in real terms. Coca cola operate very smartly around the globe. It knows how to deal with changed culture, drinking habits and taste for specific beverages in specific regions. It thus used to changes its syrup formula and molds it according to taste and preferences of people in different regions. There are five main factors that holds important place in success of coca cola. Well recognized brand Around the globe Consistently improving quality Innovative and unique marketing program worldwide Availability on large scale, almost in every region of world Continuous stream of quality products e.g. Diet Coke (1982), Coca-Cola Vanilla (2002). Probably, coca cola is the sole product that is universally relevant in every corner of the globe, the Company feels that its its responsibility is to ensure that with every single can or bottle of Coca-Cola sold and enjoyed, individual connections are made with their consumer. Organizational structure of coca cola: Organizational structure of coca cola has characteristics of both mechanical and organic structure. The company has a centralized structure but recently there is a twist, it is moving from centralized to decentralized structure. Coca cola is well aware of how important it is to meet ever changing demands of customers. This realization has played key role in transition from centralized to decentralized structure of Coca cola. Two main operating groups of company include corporate and bottling management. Corporate operations are also divided in different regions like America, Europe, and Africa North America etc. in order to be more responsive to local demands of customers in different regions, its will work a lot to allow and encourage decision making at local level. In this way, upper management can devote more time to long term planning rather than devoting time to short term and little issues. Important decisions of company like financial human resource, innovation marketing strategy etc are centrally located within corporate division of company. In each region f company, some of these functions are performed on low level; most of the decisions are made by top management of company. For instance the decision to support world cup was made by top management, but local and regional branched were also considered important and were allowed to make advertising decisions. Such as they were asked to develop marketing strategies for local market In 2004, new CEO, Neville lsdell introduced more complex interategrate mechanism. In order to recover from extremely growth rate or company, lsdell used team of top management to create a culture of innovation and decision making. Employees at lower level can be informed by face to face meetings. Balance in organizational design is important as it allows some flexibility, as well as it will give organization some flexibility. The design of the company is hybrid or mixture of both organic ad mechanistic structure, and the company emphasis more on responsiveness. Recent research has revealed that company has 94800 employees, and more than five hierarchal levels of organization. Although the structure is good enough, company faces the communication problem. One survey revealed that company and people lack clear goals and objectives. While organization is trying to engage ore employed, that tall hierarchies will also create communication problems at the company. From last two decades, many firms are founding it difficult to reach their financial objectives, due to recent ethical crisis associate with organizations financial objectives. Warren Buffet served as a member of the board of directors and was a strong supporter and investor in Coca-Cola but resigned from the board in 2006 after several years of frustration with Coca-Colas failure to overcome many challenges. In 2000, company failed to make the top ten of Fortunes annual Americas Most Admired Companies list for the first time in a decade. The company is committed to refresh everyone who had touched the business of coca cola. Thus company gained the status of well recognized brand around the globe. Coca cola has great concern for social responsibility. The company is fulfilling all requirements of Corporate and social responsibility. it believes in transparency, honesty and integrity in business dealings, improved relationships with all stakeholders. In its services for community, coca cola has provided scholarships to more than 170 colleges, and this number is expected to grow to 287 over the next four years. It includes 30 tribal colleges belonging to the American Indian College Fund. Coca-Cola is also involved with the Hispanic Scholarship Fund. So, the demand of more accountability has no clear impact on behavior of Coca Cola. Conclusion: Coca cola is a very well reputed and well recognized beverage supplier all around the globe. It has hybrid structure of organic and mechanistic structure of organization. The company is committed to provide continuously improved quality products. To be more responsive to local demand of customers in different regions, coca cola allows local managers, at lower level to make decisions about changing demands of local customers to be more responsive, flexible and adaptive to change. The structure of company has centralized decision making as well decentralized to some extent. Some decisions are made by top management and lower level employees are engaged in decision making process by allowing them to decide about promotional or marketing strategy for their respective regions. Coca cola is in struggle to Connect with more employees; this has created some communication problems for the company. Company has enough potential to cope with different challenges and issues. Coca cola has great concern for CSR practices and believe on transparency, honesty and integrity in business operations so, the increased demand to accountability has no negative impact on coca cola, and instead it is contributing factor in improved performance by the company.

Alexander Hamilton: Triumph and Tragedies Essay -- Alexander Hamilton

Alexander Hamilton:Triumphs and Tragedies To die a tragic death by the hand of another man- to carve ones way through destiny and shape one's future from the humblest of beginnings- to forge a legacy by a medium only those heralded as our countries "Forefathers" have per chanced to meddle with- these are the makings and the foundations for which great men and the dreams of our country rely upon. Everyone has heard the name Alexander Hamilton, but few are familiar with his views and actions regarding the survival of the young American republic. He could be recognized for anything from serving our fledgling country by fighting in the New York militia; to serving his community as a lawyer and as a national tax agent; to beginning his political career as a representative for New York at the National Congress. Though most would agree his most important contribution to our struggling republic was to spearhead the project which formed the doctrine helping to establish the foundation in which modern democracy is based, the Articles of Confederation. Alexander’s family history along with his life story is almost as rich as the country’s who he helped to build. "[Alexander's] maternal grandfather, one John Faucette, ...emigrated from France to the West Indies sometime before 1700, ...moved to Nevis, became a planter and took a wife- Mary, [with whom he had children]. Confusion reigns as to whether there were one or two Mary Faucettes or two Faucette couples" (Emery 52). There was a "deed of gift"(Emery 54) between John Faucette and Mary Faucette in 1714 and another record of marriage between John Faucette and Mary Uppington of Nevis on August 21, 1718, leading to the possible conclusions either John had multiple lovers of the same first name at or around the same time, or it is uncertain beyond this point in history as to what is truly known about Alexander Hamilton’s past. Either way, Mary Faucette (Alexander’s grandmother) has been thought to have been plagued with poor luck, so much so that it is eve n referred to as an "extraordinarily stormy passage" (Emery 54) of a life. Though she appeared to have weathered well- "John Church Hamilton, Alexander's fourth son and first biographer, leaves this record of Rachel's impact on her son: 'He spoke of her as vividly impressed upon his memory' as a woman of intelligence, culture and elegance of form..." (Emery 55)... ...palian church, and was read his last rights. From the meager beginnings of a bastard child born out of wedlock, to one man heralding the power of friendship to the most powerful man in an early republic, Alexander Hamilton proved that what would come to be known as the American dream can be realized by anyone. Native or not; rich or poor; with the drive to realize your dreams, you can achieve them. Hamilton made great advances toward what we know as America today and left behind a legacy that has too commonly become forgotten. Bibliography Emery, Noemie. Alexander Hamilton an Intimate Portrait. New York. G.P. Putnam’s Sons.1982 Hendrickson, Robert. Hamilton I (1757-1789). New York. Mason Charter. 1976. Mitchell, Joseph B. Decisive Battles of the American Revolution. New York. G.P. Putnam’s Sons. 1962 Morgan, Edmund S. The birth of the Republic, 1763-89. Chicago London. The University of Chicago Press.1956. Morris, Richard B. Witnesses at the creation Hamilton, Madison, Jay, and the Constitution. New York. Holt, Rinehart and Winston. 1985. Stokesbury, James L. A short History of the American Revolution. New York. William Morrow and Company, Inc. 1991.

Money and Its Values Essay

The Big Secret Our intention is to help you open the doors to your own amazing wealth. We will share some of the keys and ancient secrets the wealthy have used for centuries to get ahead and stay ahead. Today we want to tell you the BIG SECRET What is the one thing that determines whether you live a rich, successful life? Is it the school you went to? Well, there are a lot of doctors, lawyers and top tier MBA’s wishing that were true. Is it whether your parents were rich or poor? The history of the world is told, it seems, by those bold and daring folks that came from humble eginnings to make a rich and lasting contribution to the wealth of humanity. Is it what country, station, race, gender or religion you were born to? Gandhi, George Washington Carver, Carrie Nation, Sam Walton, even the Beatles testify to the folly of such thinking. The big secret to wealth is and always has been very simple. So simple in fact that we have for centuries ignored its effectiveness. And when you hear it now, you may be tempted to discount it as a homily or even a remnant of religious thinking. The truth is we use this secret in a very specific and systematic way to become Rich Beyond Our Wildest Dreams. And you can too. Ask and Receive. That’s the big secret. You can have anything you want, all you have to do is ask correctly and be willing to receive. It took us from a 2nd personal bankruptcy to a rich and happy life. Regardless of where you start, the simple system we teach can help you live the life of your dreams. Tomorrow we will tell you a few tricks about money. Good Luck and Great Adventures Lesson 2 – Money Is Only A Means Most everyone obsesses about money. We all watch the stock market even if we don’t own many stocks. We worry if the Real Estate market goes up or down, depending on whether we own real state or want to buy it. We are overwhelmed with ads for all kinds of financial experts who tell us to put the first 10% of our income away for ourselves first. One friend said, â€Å"I guess that’s so I can pay the light bill next month. †   And of course we all think we pay the IRS way, way too much. In the book â€Å"I’m Rich Beyond My Wildest Dreams. I am. I am. I am. † Tom and Penelope say, â€Å"Never, never never ask for money. † How can that be if the world runs on money? Well it doesn’t. Money is our means of exchange. It isn’t a cure for unhappiness or ill health or loneliness. We trade money for things. That’s all. Sometimes you don’t even need money. In fact, with the Rich Dreams system you get what you ask for by MEANS over which you have no control. Here’s an example: Shelly lives in Austin, Texas and was in the process of selling her house. She had a buyer, but the process had taken several strange twists. As a result Shelly was practically homeless. She put all her furniture into storage and moved her family into their travel trailer waiting for her house to close. That was two months ago. They’re over the travel trailer, but they need the house to sell to get the funds for a new place. Using the Rich Dreams Success System she wrote the following parameters for her new home. My new home is a two story house. It is in a good neighborhood. It is made of Austin stone. There is a separate guest house for my son. (He’s 15. ) It has a beautiful view. It is secluded. It has lots of windows. My new home has the proper energy for me to finish my novel. It is easily paid for. My house finds me. I write many books in my house. OK, now here’s the part that may shock you to your core. Four days after she wrote that list Shelly moved into that exact home. WOW! Four days. And listen to this†¦ t literally found her! Without Shelly’s knowledge a friend was talking to another friend who said, â€Å"Oh, I wonder if Shelly would move into my spare house. I’d feel much better if somebody was in it. † It is a secluded, two-story house in an upscale neighborhood, with a magnificent view, Austin stone, and one whole wall made entirely of glass. In ba ck is a servants quarters for her son and now for the kicker†¦ I couldn’t believe this one. The owner is a woman author who wrote two very successful books in that house. So Shelly will certainly have the right energy for writing books. Plus†¦ are you ready for this†¦ not only is the house furnished, it does not cost her one red cent. It is totally FREE. Shelly didn’t need money. All she had to do was ask and be willing to receive. What do you want? Use this system and you can have everything you want. Good Luck and Great Adventures Lesson 3 – Vacations Are Worth Their Weight In Gold Vacations can be more than a needed break. They can be a great tool for increasing your wealth. When you detach or let go of your day to day problems it gives the Universe a change to make things happen in your life. You don’t have to do it all. Not in this system. In the Rich Dreams Success System we ask and the Universe provides. Delivery is included. But the big trick is letting go, which is why vacations are so incredibly valuable. They are, that is, if you really, truly let go. Vacation time can, of course, be anything but fun. Have you ever waited so long and planned so hard and then lost your luggage or your wallet? So many TV commercials remind us of how terrible it would be to lose something valuable. We spend so much effort and time trying to make the trip perfect that it can never measure up. The family reunion that finally makes us all the perfect family never happens. The Great Getaway that changes our lives forever is mostly fiction. The idea is to enjoy what you do have regardless of the imperfections. I just returned from two weeks away and I can attest to almost falling into those pitfalls. Throughout my time with old friends and family I stayed focused each day. I let God take care of all the details. The real vacation is in the detachment. Each time I started on a new leg of my journey, I took the time to write down particulars about the flight, my luggage, rental car, the works. Then I detached and remembered to breathe a lot. I had a wonderful time for the most part because I didn’t muck it up with unreasonable or unrealistic expectations. To recreate and vacate (leave) truly means that we need to let go of all the control and truly rest. I think vacation time is designed to help us perfect our ability to detach. Fun, rest and relaxation is an essential part of getting everything you want in life. So don’t wait for a vacation to do it. Enjoy every day as much as you can. Don’t wait for that once a year time to recharge and renew. Take some special time for yourself and your family today. Let the Universe take control of your life. Taking real vacations assures that you live everyday rich beyond your wildest dreams. Good Luck and Great Adventures Lesson 4 – Anytime Spring Cleaning There is one powerful principle which you can use to speed your success along. It is the Vacuum principle which simply stated says that nature hates a vacuum. That means all you have to do to bring more good into your life is to clear out that which is no longer useful to you. Or as we think of it†¦ Making Room for Your Good. Rich Dreamers write lists all the time. Have you noticed hat some of the things you have asked for are a little slow in showing up? This may be due to a number of various factors like blocking your good, chemicalization or divine timing. It may however be something very simple. Something a little â€Å"getting rid of the cobwebs† can fix. If you don’t have room for your good, you need to do some Spring Cleaning. Time to Clean Up and Clear Out! Try cleaning out your personal spaces – closets,   cabinets, desks, drawers, garage, basement and gardens. Get rid of old or never worn clothes, household items, toys. If you haven’t used something or worn it in a while, let it go. You don’t need it anymore. At work throw out or store old files and half-finished projects. Doing this activity not only makes you feel fresh and revived, it helps you discover new things that you want. So often we continue to keep things that have lost their usefulness out of habit or a false sense of comfort. The wonder of this is the creation of a vacuum. Nature and the Universe hates a vacuum so now there is room for the new, fresh things that you have requested to rush into your life. Remember that when you do clean up you are digging around in old energies. So you may very well stir up old arguments or ill feelings. A warm shower washes all that far, far away. Are there people in your life that you may need to let go? Could there be friends and acquaintances that you have held on to that you suspect are not for your highest good? We have all experienced this and while it can be painful we usually see the truth of our decisions   in time. We need to be surrounded with positive, affirming â€Å"like minded† people who encourage the changes and progress we are making. Release the negative, destructive ones so you can spend less of your energy trying to make those people â€Å"fit† into your new life and attitude. Activities need to be reexamined too. Do you still feel energized by the way you spend your free time? Are you refreshed by your diversions? Maybe you need to write down some new ideas for fun and relaxation. Remember the last lesson about vacations. We all need and deserve it! While you are cleaning and clearing remember your computer. If you’re like me there are hundreds of   old emails and messages that need to go. Make room for new information and words of encouragement. By doing these simple things you will feel lighter and ready for all the Good that the Universe has to offer. Lesson 5 – Divine Timing It doesn’t matter what you want, you can have it. A new car, a home in the country, a slim trim and healthy body†¦ it can all be yours for the asking. The only thing is that you don’t get control over when you get it. That’s up to the Universe. Let’s assume you’ve diligently written down your requests. You’ve seen them in your life and then you detached, but you don’t get everything immediately. So why don’t you get everything you asked for NOW! You want it yesterday, right? What is the hold up! The hold up is you’re probably not ready. I’d like to share a very personal story about this process. I have been challenged with weight problems since our last child was born, about twenty-two years ago. When we began to write the book, â€Å"I’m Rich Beyond My Wildest Dreams. I am. I am. I am. † we were in a good weight loss cycle. Tom even mentions that we were lighter and healthier than ever. But as so many other times in my life, I was not able to sustain that â€Å"program† and over the next five years I lost and gained close to one hundred pounds. I felt like I was asking for this to happen in my life the right way. â€Å"I’m slim and trim and healthy. I am I am I am† is a song I sang regularly. I was following all the â€Å"rules† of enthusiasm and detachment and still the permanent weight loss alluded me. I never quit desiring this change in my life, but no matter what I did or how hard I tried, no weight loss plan worked for very long. I was embarrassed and frustrated. We were supposed to be examples of success and I felt more like a failure. Like I was doing something wrong. About a year ago I finally let this feeling go and decided I would be happy with who I am. I remember the day, vividly. It was my first day home after emergency surgery, September 11, 2001. Two wake up calls were enough for me. I was happy to be alive and I let go. Of course, once I detached the Universe could go to work. Divine Timing must have kicked in. One morning about six months later I awoke and instinctively knew that this time would be different. The energy for true and lasting weight loss was finally there. Over the course of a few weeks my support system was built. I met the people I was meant to meet and I found a system for me. The Universe provided everything that I need to succeed. The system is, pardon the expression, a cake walk. I have more energy than ever before. I approach exercise as a joy for the very first time in my memory and everyone is seeing â€Å"less of me† when we meet. Much less of me. The message that I want you to take from my example is this — Never give up on your desire, but do give up planning for it to happen on your schedule. Detach and let Diving Timing take over. We know that we have to grow and change and become the person that can handle the desires we seek. Trust the Universe to know the correct time for that to happen. Live your dreams every day. And watch for the first Bonus Lesson 6 coming tomorrow. Call: +234(0)7038710161 Bello John

Literary Anlysis of Jane Eyre – Victorian Era

Many themes, styles, genres, and modes of Victorian Literature are reflected in the works of the Bronte Sisters', especially that of Jane Eyre. Common themes of victorian literature are shared with Jane Eyre. Food was a reoccurring theme of throughout many Victorian novels because of the hunger that many people faced in this time period. This theme is reflected in the vivid description of under nourishment at Lowood School in Charlotte Bronte's Jane Eyre. Another common theme was women's morality and sensuality.Before the publication of Jane Eyre, women were simple and genuine under the expectations of society, the â€Å"wife and mother from whom all morality sprang† (Lowes). After this novel was published, the â€Å"new woman† became predominant who was based off the main character, Jane, who was independent, strong, forward, and radical in the sense of marriage and contraception opinions. The theme of sex scandal goes along with women's morality and sensuality because it, also, went against the prior conservative social expectations and beliefs for women. This theme started to become common in victorian literature.An example of sex scandal is in Jane Eyre when Jane got involved with Rochester, her wealthy boss, and ended up marrying him. Jane Eyre is written in first-person from the point of view of Jane. The genre of Jane Eyre can be classified as many different types; Romance, Mystery, and Gothic Fiction. It can be considered a classic romantic novel because of the passionate relationship that Jane and Rochester form. It is a mystery in the sense that throughout the book, Jane suspects something about Rochester and his past based on the incident of Grace Pool accidently setting his bed on fire in a drunken state and not getting fired for it.She then discovers the secret of his past that he has a wife, Bertha, who has one mad and was the one who set his bed on fire. It is considered Gothic Fiction because of the supernatural and fantasy element s that Charlotte Bronte includes (http://www. shmoop. com/jane-eyre/literary-devices. html) Through Charlotte's unique writing style, she incorporates â€Å"fantasy elements in Jane Eyre through references to fairy tales, prophetic dreams, mythic imagery, and extraordinary plot twists,† (Shwingen).An example of the mythic imagery is shown through Charlotte's emphasis on the image of passion. Jane was always a passionate and emotional character since she was a child. Charlotte writes about Jane after her cousin hits her with the book, â€Å"my blood was still warm; the mood of the revolted slave was still bracing me with its bitter vigor. † The image of her warm blood and her intense anger compared to that of a revolted slave shows Jane's great emotion even as a child.This image is emphasized through imagery when Charlotte writes of Jane's feelings for Rochester as â€Å"fiery iron† and â€Å"blackness and burning†. These figurative images of a fire portra y to the reader the intense passion that Jane has for Rochester. Fire is another image that Charlotte writes about throughout the novel; â€Å"in the bedroom blaze which Jane saved Rochester from, in the language that both Rochester and Jane use in describing their emotions towards each other, and in the final fire that destroyed Thornfield Hall, crippled Rochester, and killed Bertha,† (Vaughon).In Vaughon's opinion, this imagery of fire and passion was Charlotte's way of emphasizing the unethical and sinful love that Jane and Rochester shared with each other based on the fire of hell. As said before, in Victorian times, this relationship would be considered scandalous not only based on the difference in their classes, but also because they believed in purity. Charlotte goes against the traditional beliefs with her imagery of passion and lust between Jane and Rochester. Charlotte's writing style is generally educated, complex, and emotion filled.Most of her sentences are cont ain numerous adjectives and sensual images. Her unique style may be overwhelming for some readers, but it's powerful and strong. The reader is able to identify with Jane Eyre as a character through the complex sentence structure that is filled with emotion and imagery. (http://reviewmaterials. tripod. com/english/jane_eyre. html) According to George P. Landow, Jane Eyre is divided into five distinct settings. The story starts off when Jane is a child living in her relative's, the Reed's, house in Gateshead Hall.Then she is sent to Lowood school and has many experiences there with Miss. Temple, Helen Burns, and Mr. Brocklehurst. After eight years in boarding school, she lives at Thornfield as a governess to Adele. This is where she falls in love with her boss, Rochester. Then she moves out after he discovery of Bertha, Rochester's mad wife. She is then taken into the Moor House by her cousins, the Rivers. In the end, she is reunited with Rochester at the Ferndean Manor. Each setting of the book has it's own unique mood in strong relation to the characters present at each place. For example,Robert B.Martin points out that the setting of Thornfield is much more personal than the two preceding settings at Gateshead and Lowood because of the connection Jane makes to Rochester and the connection Rochester has to Thornfield (George P. Landow). In chapter 11, Mrs. Fairfax first makes mention to Rochester when she says, â€Å"Great houses and fine grounds require the presence of the proprietor†. Because Mrs. Fairfax said this, Jane felt as though it was not alive unless Rochester was present which is strongly connected to how Jane felt lonely and down because when he was not there.This connection between character and setting reflects the complex mood of Thornfield depending on whether Rochester is there or not. When he is away on a trip, the mood is somber and desolate because the reader can understand and feel the longing that Jane has for Rochester and the lo neliness she feels in the huge, empty house. When he is there, the mood changes to exciting and intimate because of the strong feelings that Jane has toward him and the liveliness that she associates with the house. Charlotte Bronte does a great job with reflecting the characters in Jane Eyre to the reader through her writing.One very unique and interesting character is Bertha, Rochester's insane wife. The Victorians during the nineteenth century had a fascination with health, sometimes greater than that of politics, religion, and Darwinism. They believed â€Å"an interdependent mind-body connection gained strength, and many people saw physical and mental health as being interrelated rather than separate entities,† (Sonja Mayer). According to Mayer, these attitudes of the time are reflected in Bertha's character through her mental illness and the physical threat she puts on Rochester.Compared to Jane, Bertha is her opposite and portrayed to the reader as a monster. Rochester â€Å"describes her as having ‘red balls' for eyes, a ‘mask' instead of a face, and ‘bulk' instead of an attractive form like Jane,† (Sonja Mayer). Jane is strong in body and mind. She endured the unhealthy conditions at Lowood where many students had died and survived through cold and hunger when she had ran away from Thornfield and lived outside. Her mental strength is shown through her courage as a child with her evil aunt, bullying cousin, and hypocritical head master.She stayed true to herself and motivated to be successful as a woman in this time despite the difficult situations these people had created for her. In contrast, Bertha is portrayed by Rochester as having â€Å"gone mad†. The Victorians would view this as a lack of mental strength. She, also, poses a threat to Rochester physically by her acts such as setting his bed on fire while he was sleeping, lunging at him and Jane in the room, and actually succeeding in burning down the house a t the the end of the book. Rochester is depicted as the ideal hero of the Victorian times.He is very romantic and charming which adds to the gothic style of this novel (Lowes). Despite his charm, there was much controversy over Rochester's character in Victorian times. English law at the time said that a man whose wife became insane could not get a divorce. To deal with his problem, he put his wife into confinement, locked in a room with a servant to care for her. He then proceeded to almost partake in bigamy by marrying Jane. Many Victorians of the time questioned why Jane would ever go back to such a man. (http://reviewmaterials. tripod. om/english/jane_eyre. html) The character of Jane isn't the traditional heroine of the time. In many romantic novels of the Victorian era, the heroine was beautiful. Jane is described by Charlotte as â€Å"simple and plain†. She also differs from the traditional heroine in her strength as a woman. Charlotte created a woman character that wa s equal to the male character. Jane is not equal in status or class, but in emotional strength and maturity. This went against society's beliefs of the time because Victorians traditionally believed that women were not capable of strong.